From Bloomberg Amazon has hit on a new way to grab a chunk of the $129 billion digital advertising world: selling video spots on their smartphone shopping app. The video ads appear in response to search results on the app, which is valuable for advertisers since people searching for products on the app are more … Continue reading Amazon to Launch Mobile Ads
5G will be a game changer – with 12 cities in queue for 2019. 5G takes us from 50 megabytes per second to 10 gigs per second! We will finally see latency issues drop and will have the ability to receive and download ultra-rich content anywhere, across any device, with immediate access to content and … Continue reading 5G Powers Three Areas in the Near Future
If your paid search manager is still using a fully manual bid management system, then your campaigns probably aren’t achieving the level of success they could be if they were using an automated strategy that leverages the power of machine learning. The days of manual bid management have come and gone. Managing bids manually is … Continue reading When It Comes to Paid Search, It Is Great to Automate
Advertisers are increasingly leveraging Amazon’s advertising services. Not only does the company have loads of data on consumers’ online buying habits, but it has much more detailed information on consumers too, making Amazon extremely valuable to advertisers today. Amazon’s ad business is now worth around $125 billion. The company started with selling ads on Amazon.com … Continue reading Amazon and Advertising
Recently, various demand-side platforms (DSPs) such as The Trade Desk and Amobee have announced the integration of out-of-home (OOH) within their marketplaces. Although the integration of digital out-of-home (DOOH) is an anticipated next step for programmatic self-serve, it is not as easily assimilated as other media. Namely, when purchasing media for other channels via a … Continue reading Programmatic Digital Out-of-Home
From Search Engine Journal The introduction of Google’s Mobile-First Index required both marketers and developers to reconfigure their strategic thinking moving forward. Now, as the update has come to fruition, Google is revealing common issues that have arisen as a result. Google has stated that sites will only be put into this new index once … Continue reading Two Most Common Mistakes with Mobile-First
With the realization of interference in the 2016 U.S. presidential election, consumers are more interested in who is funding and organizing the political advertisements on their social media feeds. Because of this, social platforms such as Facebook have put into place stricter political advertising policies. For Facebook, any advertiser looking to run an “election-related or … Continue reading Political Advertising on Social Platforms in 2019
In 2018, Google Chrome took a major step in influencing the advertising industry to create better ads when they started automatically blocking and filtering distributive ads for users in the U.S., Canada and Europe. Chrome is continuing this push worldwide starting July 9, 2019. The new version of Chrome will block 12 types of intrusive … Continue reading How Google Chrome Is Positively Shaping Digital Advertising by Blocking Ads
In the age of social media, why are advertisers still willing to drop a huge chunk of change on a Super Bowl spot? As of 2018, a 30-second Super Bowl ad could cost as much as $5 million. While network TV ratings are struggling, the NFL championship remains the best way to reach as many … Continue reading Is Advertising during the Super Bowl Worth It?
From Google Webmaster Blog Google continues to enhance search results for its consumers with more information served in various formats to ensure any given query is answered as quickly as possible. Consumers will come to Google to seek out information surrounding a wide variety of topics. Google had introduced Quick Answers to better serve consumers … Continue reading Google’s Results for Questions and Answers Pages