If you’re a digital marketing professional, you’ve likely woken up from a dream where you just saw every interaction a site visitor or customer had with your brand tracked perfectly from start to finish. Oh, is that just what I dream about? Luckily, there are solutions. Unluckily, they can be tricky. For most, last-touch attribution … Continue reading Attribution – Sweet Dream or Monster under the Bed?
In the everchanging landscape of programmatic, it can be tough to keep tabs on what’s going on in the space. Programmatic I/O is a gathering of over 1,000 attendees from all walks of programmatic – technology providers, media companies, publishers, brands and agencies. When trying to process and repackage all of my thoughts from the … Continue reading My Top 3 Key Takeaways from Programmatic I/O
Roku launched a new tool in May 2019, which will allow advertisers to compare reach from linear TV buys with Roku buys to see the potential audiences they could reach on the streaming platform. Any tools that can help media planners and buyers measure reach and ROI on OTT (Over the Top) are useful when … Continue reading Roku launches Activation Insights tool
Instagram has taken their shopping posts to the next level. A new update allows consumers to buy products from brands without leaving the app. When a user interacts with a shoppable post, they’ll now see a “Checkout on Instagram” button on the product page to proceed to payment within the app. Instagram aims to remove … Continue reading Instagram Just Became More Shoppable
There is a misconception that affiliate TV advertising (spots purchased on local ABC, CBS, FOX and NBC networks) is not as strong of a player in today’s media planning. This is not at all true. Local affiliate TV advertising has experienced growth and efficiency with its gained reach in CTV, and it continues to be … Continue reading The reach of local affiliate TV advertising is extending, not shrinking
From: Search Engine Journal Pagination is defined as the process of separating print or digital content into discrete pages. Websites that provide users with extensive long-form content benefit from this in that the pages are broken up to improve user experience. Blogs, educational articles, newsletters and discussion forums are all examples of commonly paginated website … Continue reading Google’s Pagination Updates
The Trade Desk, a demand-side platform (DSP), has officially launched its programmatic advertising offering in China. The DSP first entered the China market back in November 2018 with a beta launch, and partnered with Baidu and its streaming services, as well as Tencent and Youku, the Alibaba-owned video platform. The partnerships will give The Trade … Continue reading The Trade Desk Enters China
Marketers no longer operate in a landscape that underestimates data. Instead, marketers now leverage data to inform strategy and glean insights about their audience from an immeasurable amount of information. However, advertisers are experiencing a new challenge in understanding and reaching their audience. Consumers are catching on to how private data is being collected, and … Continue reading Can Location Data Be Utilized in a Private World?
Earlier this month, Pinterest launched a tool that enables retailers to auto-import their online product catalogs as pins, which include up-to-date pricing. Product pins can then be promoted as targeted self-serve shopping ads. Amy Vener, retail vertical strategy lead at Pinterest states that the company’s product development efforts have “focused on pivoting consumer inspiration to … Continue reading Pinterest Launches Catalogs
As consumers, we’ve all been targeted with ads that either miss the mark or hit it out of the ballpark. In a world of custom subscription boxes, crafted playlists and endless recommendations for our next TV binge, we’re all used to having things perfectly personalized to our tastes and preferences. Why should our ads be … Continue reading Personalizing Programmatic