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Our Differences

For decades, marketers have thought about media as a collection of touchpoints, a way to “reach” an audience. That was then. This is now.

Media Unleashed™ is a way of thinking of media as audience building rather than just a data-gathering strategy. You want to sell and you want to learn, so you can lower costs and make the next sale, too.

We’ve built our entire capability around helping you get both. But we didn’t build it from scratch: Media Unleashed is a group of experienced media strategists, planners and buyers who had operated exclusively as part of Marcus Thomas LLC, one of the country’s leading independent integrated agencies. Now, this team is unleashed to serve those clients and brands looking for a specialized, stand-alone media partner.

Transparent

Two things: Firstly, we offer our services in exchange for fair compensation without kickbacks from publishers or other media sources. Period. Secondly, we follow IAB, 4As and other industry standards, and use multiple screening technologies to make sure your ads are seen – by humans.

Future-centric

We’re focused on your current challenges, but we’ve also got our eyes on the horizon, looking for changes in technology, data sources, regulatory influences and creative ways to make your media work harder.

Human

Wouldn’t it be a shame to simply enter audience information in a trading platform and just let it run? We think so. That’s why when you engage with us, you get a real live human. True story. And that human touch also comes in handy when we’re working with your internal (and other agency) teams.

Innovative Delivery

Media is more than just pushing ads. Sometimes, the way you deliver an ad influences the message. Context matters. And, because we understand the myriad platforms and ad types, we can bring a lot more to the party than a clever media schedule. We make a measurable difference.

Services

Custom Delivery Models

Many of our clients seek a full-service media partner, where others require consulting and training to establish their own internal media team (or to enable programmatic). Still others need some kind of hybrid approach. We’re here to help, no matter how you want it.

Consulting and Audit Services

You know your media can be performing better, but you can’t put your finger on exactly how. We can. We can perform independent audits of your media, your tech stack, your performance management and your creative. We recommend these audits as the first step to most of our engagements.

Full-Service Media Planning and Buying

You’re looking for precision and performance, so it’s important to have solid research and strategy behind your media. We’ll use a combination of digital, social and traditional research tools to help create solid personas to guide us, and then we’ll use a customized selection of data sources to inform our audience buying and optimization strategies. Our approach drives media performance at your target cost, whether you seek low CPC, CPA or CPL.

Human-Guided Programmatic

Like any powerful tool, programmatic is only as effective as the professional wielding the power. Because our media professionals are all seasoned, we bring the art of disciplined thinking to the science of programmatic. This expertise covers all aspects of this powerful technology, from DMP/DSP strategy to configuring just the right tech stack. The results: measurably amazing.

Analytics and Performance Measurement

Measurement, attribution, analysis. With all the data at our fingertips, knowing what to do with what you’ve got is critical to optimizing your campaigns, capturing valuable data and sharing performance with your executive team. We bring years of media and website analytics experience to your challenges, and have a team trained on the latest digital and offline measurement platforms.

Creative (If You Need It)

Most of the teams we work with have their own creative groups, but for those that don’t, our agency parent, Marcus Thomas, has a full creative team to produce campaigns across all touchpoints.

Contact us.

Ready to get unleashed?

If you’re spending at least $400,000 annually on media, we should talk. There’s a good chance we can save you money and improve your performance, too.

Let’s start with some simple information. We’ll get back to you within one business day.

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