A cookieless future isn’t far from becoming a reality early next year. The use of third-party data will no longer be an option for advertisers, so brands must begin looking at other ways to target their audiences. Contextual advertising is the answer for many brands and companies, as it doesn’t require third-party data to target … Continue reading The Shift to Contextual Advertising
Facebook is planning to launch multiple audio products over the next few months, including a competitor of the audio-only platform Clubhouse. These new products will emphasize voice content over text, images or video. The Clubhouse-type platform will be called Live Audio Rooms and will become available in the summer. The Live Audio Rooms platform rollout … Continue reading Facebook Jumps On the Audio Bandwagon
As more Americans are getting vaccinated and getting on with their new normal, whether it’s back to the office, running around or just getting out and about, radio listenership is up. With its third straight month of increase for age 12+ radio’s reach is at its highest level since March 2020 in PPM (Portable People … Continue reading RADIO’S HIGHEST INCREASE SINCE 2020
In April, Google officially announced the launch of auto-applied Google Ads recommendations. The new feature will give advertisers the ability to opt in to automatically apply Google’s account recommendations, potentially saving management time and improving performance. But is opting into auto-applied recommendations smart for advertisers? Google says that opting in to auto-applied recommendations will “improve … Continue reading Are Google Ads’ Auto-Applied Recommendations Smart for Advertisers?
Imagine a website where families go to find gravesites. Not a site that’s very well-traveled … and when traveled, the user is probably not in the greatest mood. Now imagine you’re a CPG Brand that promotes excitement, vitality, and happiness. And you suddenly see a chunk of your media budget was spend advertised to people … Continue reading Dangers of Programmatic on Autopilot
If you are working with a brand that promotes credit, housing or employment offers (HEC), you have likely been affected by Facebook’s new Special Ads Category rollout as of August 26, 2019. The aim of opting into a Special Ads Category is to eliminate and protect against discrimination in housing, employment and credit advertising. By … Continue reading Facebook: Special Ads Categories – Another Problematic Rollout
According to Simmons Research, 61 percent of US adults believe that companies should help consumers become more environmentally responsible. 52 percent are more likely to purchase a product or service from a company that is environmentally friendly. These percentages have increased since the year prior and will likely continue to increase. Many brands including Unilever, … Continue reading Consumers Demand that Brands Take Action Against Climate Change
Facebook is testing two new ad features: in-app checkout experience for dynamic ads running in the Facebook News Feed, and the ability to turn organic shopping posts on Instagram into ads. Currently only a small subset of advertisers have access to the new ad features. Facebook expects to be testing for the next few months … Continue reading Facebook Testing New In-App Shopping Ads
TV is still the leading media platform of choice for consumers, but TV buying is being digitized and we will see more focus on data-driven TV in 2020 and beyond. Data-driven TV simply combines traditional TV buying and planning methods with the advances of digital TV. The emergence of viewing options like connected TV, addressable, … Continue reading Data-Driven TV
As part of Google’s objective to help companies move toward a more cohesive measurement approach, they launched a new property type for beta testing in Google Analytics (GA) called App + Web. This property type allows marketers to combine data from their website and their mobile app in a single property, unifying metrics and dimensions … Continue reading Google Analytics Launches Unified App and Web Analytics Tracking